How do I comply with privacy laws when marketing and advertising products and services in Australia?
Compliance in marketing involves transparent data collection practices, obtaining explicit consent before sending promotional materials, and offering easy opt-out options. Ensure that any personal data used for targeted marketing is handled securely and respectfully. Familiarise yourself with the Privacy Act 1988, the Australian Privacy Principles, and the Spam Act 2003 for email marketing. Our lawyers can provide guidance on legally compliant marketing practices.
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