How do I protect my business from misleading and deceptive conduct in marketing and advertising in Australia?
To protect against misleading conduct, ensure all marketing and advertising materials are truthful, accurate, and substantiated. Be wary of exaggerated claims, omitted information, or unclear terms. Regularly train your marketing team about the Australian Consumer Law's provisions, particularly on false representations. Implement internal reviews for all promotional content. Monitor competitor activities and address any concerns immediately. Stay updated with ACCC guidelines and decisions. If in doubt about any campaign, consult our legal professionals to ensure full compliance and protection.
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