How do I protect my intellectual property rights when creating marketing materials in Australia?
When creating marketing materials, ensure any logos, taglines, or unique designs are trademarked with IP Australia. Use watermarks on preliminary versions of artworks or campaigns. Clearly mention IP rights on materials, especially when sharing with external parties. Incorporate IP clauses in contracts with third-party designers or agencies, emphasizing ownership and usage rights. Maintain dated records of creation processes for evidence, if needed. Should any infringement occur, be ready to take legal action with the help of our specialized IP lawyers.
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