How do I protect my intellectual property rights when marketing travel and tourism services in Australia?
For travel and tourism services, branding is crucial. Register trademarks for your brand name, logo, and taglines. Copyright unique marketing materials, brochures, or multimedia content. Secure domain names and social media handles reflective of your brand. Use terms and conditions on your website, ensuring protection against content copying. Engage with partners or agencies using contracts that clearly outline IP ownership and usage rights. Monitor the market for similar branding or marketing campaigns. In case of infringements, consult with our IP lawyers for swift action and protection.
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