How do I protect my intellectual property rights when selling health and beauty products in Australia?

For health and beauty products, branding and unique formulations are critical IP assets. Register trademarks for your brand, logo, product names, and distinctive packaging. Patent any innovative product formulations or methods of manufacture. Ensure copyrights for marketing materials, packaging design, and product instructions. Use confidentiality agreements when discussing proprietary formulations with manufacturers. Monitor competitors for potential infringements, and be ready to enforce rights with the help of our specialized IP legal team.