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A Registered Design Application is a form of Intellectual Property that protects a unique shape, ornamentation, pattern or configuration of a product.
For example, if you created a uniquely shaped handbag, you could lodge a Registered Design Application to protect its distinctive form. Similarly, if you’re selling a range of biscuits, you might register the unique ornamentation on your biscuit tin to keep competitors at bay. For further details on protecting your creative work, visit our Intellectual Property section.
If your business’ brand is built around a particular design, applying for a design registration is an excellent way to ensure that your competitors can’t replicate your look. With the evolving design landscape in 2025, securing your design is more important than ever to maintain your competitive edge.
Upon a successful application, you will have the exclusive right to your design for 5 years from the date you filed your application, with the option to renew for additional five-year periods up to a maximum of 15 years. This exclusivity allows you to confidently use, sell or license your design in a rapidly changing marketplace.
You may also wish to ‘certify’ your design by demonstrating that it is sufficiently new and distinctive. Certification confirms that your design meets the rigorous criteria set by IP Australia, thereby boosting its legal protection. By registering your design, you earn the right to certify it and further cement your exclusive control.
In 2025, the design landscape is more dynamic than ever. With rapid advancements in digital manufacturing and 3D printing, protecting the visual appeal of your product is crucial. Many Australian businesses are now incorporating design registration into their broader Intellectual Property strategy to enhance brand value and build customer trust. For additional insights, you may explore our comprehensive guide on Intellectual Property protection.
What’s The Process For Making A Registered Design Application?
The process for applying for a design registration can be detailed and complex, especially as requirements have evolved for 2025. It’s highly advisable to consult with a lawyer to ensure your application complies with all current standards.
At Sprintlaw, our experienced lawyers take the time to understand your unique needs before guiding you through the registration process. We are dedicated to ensuring your design is secured and aligns with the latest guidelines from IP Australia.
Our comprehensive package for a Registered Design Application begins with an in-depth consultation – available in person or virtually – where we review your design and assess its eligibility. Following this, we draft your application with meticulous attention to detail, explain the extent of the legal protection it offers, and lodge your application with IP Australia, ensuring full compliance with 2025 criteria.
Need Help?
Determining the ideal form of Intellectual Property protection for your product can be challenging. Often, a Design Registration works in tandem with other forms of protection such as copyright and trade marks. You might also want to explore our Trade Mark Headstart service to further secure your brand.
At Sprintlaw, our lawyers specialise in Intellectual Property and are ready to guide you through all your options with an initial consultation. Should you decide to proceed with a design registration, we’ll deduct the consultation fee from your overall cost – so you really have nothing to lose!
Feel free to reach out to our friendly team at team@sprintlaw.com.au or call 1800 730 617 to find out more.
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