How does copyright work on Instagram?

In Australia, copyright protection applies automatically to original works. So, generally speaking, when you upload something to Instagram, that work is legally yours.

However, it also means that you grant a licence to Instagram, so they can use your content in certain ways.

According to Instagram's terms of use, this means they can transfer your rights over your content to a third party without your permission.

If you're looking to protect your IP on Instagram, it's wise to consider registering a trade mark. This provides you with extra legal protection and prevents other parties from using your creative works, as they will be exclusively yours.