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What laws apply to my marketing business?


Several laws apply to your marketing business, such as the Privacy Act 1988. If you're collecting personal information from users and customers, you are legally required to have a Privacy Policy in place that discloses how you intend to collect, store and distribute this data.

Furthermore, your representations to customers are regulated by the Australian Consumer Law. The ACL is designed to protect consumers from unfair business practices, such as misleading and deceptive conduct. As such, you want to make sure what you're saying about your marketing services is accurate and does not deceive the consumer.

There are other laws that could apply, such as the Corporations Act 2001 (which regulates how you register your company) and the Fair Work Act (which regulates your legal obligations to employees). Get in touch with our team to learn more.

Rowan is the Marketing Coordinator at Sprintlaw. She is studying law and psychology with a background in insurtech and brand experience, and now helps Sprintlaw help small businesses

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